Nonprofits and charities are always looking for funding to help accomplish their goals. Thankfully, many companies, both large and small, have learned that donating to these organizations and helping them reach their funding goals benefits both them and the community. These businesses take the opportunity to get involved in their local community and give back, for a number of reasons including:

Hiring the Best Employee

Getting your company involved with your community is great way to boost morale and keep your employees happy. Giving your employees time to participate in events, especially during work hours, is fun for everyone! A wonderful example of this is Myers, Brettholtz & Company, PA, a local CPA and accounting firm. Their employees have volunteered at the Messina Center for over three years, painting, cleaning, weeding and planting. The employees love it and the Messina Center benefits from their partnership, participation and the results it yields. Truly a win for all parties!

Beyond making your current employees happy, you’ll also attract a higher-class of candidates applying for open positions. In a 2007 study by Deloitte on volunteering, 62 percent of 18-26 year olds questioned “would prefer to work for a company that offers volunteer opportunities to their employees.” What this means for your business is that you have a better likelihood of attracting the type of potential employees you are looking for if you offer these types of experiences.

Good (and Free!) Publicity

The type of free press that comes from sponsoring a charity certainly is good for business. Sponsoring a program and volunteering your staff members’ time are great ways to not only raise awareness about a specific cause you feel is important, but also to promote your business in partnership with an organization or event. You can get the word out about the event by posting on your social media platforms and your website, and the sponsored event can help you by putting your logo on flyers and event posters. It’s a win-win for everyone!

Gain Customer Support

Giving back to your community will help you gain massive traction with your customers, especially if it is a cause near and dear to their hearts.  A recent study done by Cone Communications revealed that 85 percent of consumers have a better outlook on businesses that give back to a charity they care about. Often, there’s a nonprofit organization that easily goes hand-in-hand with an industry, like an organic bakery donating to feeding the homeless.

Tax Breaks

If for no other reason, some people chose to donate money for financial reasons. In general, you can get deductions of up to 50 percent on your adjusted gross income when you follow the tax code closely and incorporate charitable giving into your business model. When you donate to a charitable organization or a non-profit group, the amount you donate is tax deductible. You can deduct not only the actual amount you donate, but also the amounts you spend on travel, parking costs and volunteer hours and contributions on your income taxes. Many businesses feel this is a great deal for everyone- helping out the community’s needy children and keeping their taxes low.

Giving Back is Good For You

Giving of your time and money has tons of benefits, whether personal or professionally. It improves your sense of well-being, as well as keeps you connected to your local community. The act of helping others, especially kids, makes you feel great, even if it’s just a financial contribution. Knowing that you sacrificed something, in this case your business’s extra finances, in order to help others in need can give you and your staff members an unmatched inner satisfaction.

Picking a charity may not be as easy as it seems, so set aside time to research an organization that fits your company culture and values. If you’re ready to get involved, you can help Southwest Florida kids by doing a variety of activities, even simple things like reading, answering phones, or light landscaping work. Contact Child Care of Southwest Florida today and learn all of the ways you can start to make a difference.

Get Involved Now

Topics: Donations

Carol Conway

Written by Carol Conway

Chief Executive Officer: Carol Conway worked in corporate sales, including IBM, during the first 16 years of her career. She moved to Southwest Florida in 1993 and founded CRS Technology Consultants, which had reached $2.5 million in annual revenue and earned several awards and national recognitions before she sold the company in 2012. Conway then served as Chief of Mission Support for Hope HealthCare Services for two years before launching a donor-development consultancy in early 2014. Later that year she became CEO of CCSWFL.